Awana Vacation Resorts clinches the Best Brand in Leisure and Hospitality Award at the BrandLaureate SMEs Chapter Award 2008
 

Kuala Lumpur, 19 January 2009 – Providing top notch holiday destinations coupled with world class facilities, Awana Vacation Resorts Development (AVRD) recently bagged the Best Brand in Leisure and Hospitality at the BrandLaureate SMEs Chapter Award 2008.

AVRD is a wholly owned subsidiary of Resorts World Bhd and is in the business of operating and managing a Timeshare Ownership Scheme which provides a lifetime of holiday accommodation at holiday resorts with an entitlement of 7 nights per year for the next 25 years for Timeshare Owners. AVRD also received the same award last year.

Representing AVRD was Mr. Simon Yee Foot Meng, Director of Sales and Marketing. Mr. Simon expressed his delight over the win and said, “Winning this award is a great honour for us and this would not have been possible without the support from our loyal guests and the hard work of our employees. We will continuously work to ensure the quality and standard of our resorts are second to none.”

AVRD offers relaxing holiday destinations at Awana Genting, Ria Apartment and Awana Kijal, Terengganu. Members may also stay at Resort Hotel, Theme Park Hotel, First World Hotel and Awana Porto Malai, Langkawi. With AVRD’s latest reciprocal exchange, members also get to enjoy holidays at a variety of resorts located at Thailand, Indonesia, India, China, Australia, Mexico and Europe without having to pay any exchange fees.

Last year witnessed Resorts World Bhd receiving numerous awards including the World’s Leading Casino Resort and Asia’s Leading Casino Resort by the World Travel Awards as well as the Best Brands in Leisure and Hospitality by The BrandLaureate 2007 & 2008.

Over the years, Resorts World Bhd has carved its name solidly as a leading integrated entertainment, leisure and hospitality operator in Asia. The renowned Genting Highlands Resort with its myriad attractions, ranging from casino to theme parks as well as international shows and concerts, is a positive contributor to the tourism industry of Malaysia. With its tagline ‘The City of Entertainment’, the resort continuously upgrades and introduces new attractions and services for its esteemed guests.

The first half of 2008 alone witnessed Resorts World Bhd receiving several accolades and recognition from the industry, the recent ones being Asia’s Leading Casino Resort and Asia’s Leading Family Resort from the World Travel Awards.

The BrandLaureate SMEs Chapter Awards 2008 is organized by the Asia Pacific Brands Foundation and recognizes the best brands in the SMEs industry. This award is also the only branding award endorsed by His Royal Highness Duli Yang Maha Mulia Yang DiPertuan Agung Tuanku Mizan Zainal Abidin. Winners are selected based on the brand’s strength and performance and the areas assessed include brand strategy, brand culture, integrated brand communication, brand equity and brand performance.